joy of nesting

joy of nesting
Shiree Hanson Segerstrom Design and Wellness for Women with Arthritis and Other Chronic Pain.

HGTV SYNDROME: Unrealistic Expectations in Design Television


The interior design trade is a veritable slowpoke in an era of instant gratification.

“Faster” seldom means “better” in this industry, but the popularity of HGTV has dramatically changed the consumer’s expectations in regards to interior design, budget and timelines. It’s making our job harder to say the least.


Here are a few realities. Not including architectural work, it takes somewhere around 24 hours to put together two optional design schemes for a living room. It can certainly be done faster but the more time it takes, the better the scheme. Designers collect anywhere from $600 to $3,000 for two design scheme packages. If the client goes for your design ideas as they are, and if everything is in stock, it takes another six to twelve weeks to place orders, oversee custom fabrications, and arrange installations and deliveries. 

One of the positives to come from the influx of design television, online retailers and the recent economic changes is that designers have changed the way they do business. They are becoming more niche oriented, focusing on one or two specialties. And they’ve become more user-friendly, providing value-based, packaged services with set price tags and more clarity on what you get for your money.


The industry of design is not as easy as television leads you to believe. Dealing with people’s homes is an emotionally charged business. It’s not just about managing fabrications, orders, deadlines and budgets. It’s about managing expectations and emotions too. The way to handle expectations is by under promising and over delivering: trying to prepare clients for the possibility of delays. I avoid mistakes with a few simple ordering and tracking systems. I avoid disappointment by making certain the colors, fabrics and designs are in keeping with the client’s personal style preferences. You can redefine someone’s style to a certain extent, but if you go too far beyond their exposure to current trends it will backfire. 


HGTV design budgets are where the biggest misconceptions occur. Because it targets a largely do-it-yourself audience, and because their work will be televised, the participating designers do a lot of work that’s long on design time and easy on the budget. Unfortunately, these ideas aren’t always realistic in the real world where designers have to make a living. We don’t have time to do our own sewing, painting and carpentry the way it’s often shown on television. It wouldn’t be cost efficient for us. But there are tricks of the trade that good designers know and enjoy utilizing when the project calls for it. 

via PALOMA 81

I’m working on an out of town project for a woman who recently lost both elderly parents and went through a divorce. She moved into a new home some time ago and hasn’t been able to tackle the emotions of unpacking, furnishing and decorating it. She’s been sleeping on the sofa and the office and both guest rooms contain unpacked boxes. Evidently, she saw a piece about me in her newspaper a few years ago and had been saving it till now. She sent me a long and touching letter recently. I won’t go into detail but suffice to say I will be wearing a lot of hats in this project. 


The first hurdle was to help her gain some clarity on what I can and can’t do for her. I can’t unpack her boxes of course, or organize her, or help her in any way without some kind of budget. Her living, dining and family rooms are temporarily furnished with patio furniture, several antique settees, and numerous, tiny wood chairs and tables. I explained that I can’t do a good job for her without a proper sofa and at least minimal window treatments.

I received another letter from her after our first consultation.  In it she stated she’d had a change of heart and wanted to leave the living, dining and family rooms undone for now and focus on the "reorganizing" of the master bedroom, guest rooms and office. This was confusing. What exactly would my role be? Where would the creativity be? How would it be cost effective for her to hire me to do a job that really only requires choosing furniture from storage?


I came up with a win-win solution. I charged her a small fee for the addition of the master bedroom design and told her I’d help her (without an additional fee) choose antiques from storage, and paint and window treatments for the guest rooms once she has placed orders for two sofas and some window treatments. 

How do people perceive value? How do they communicate their desires? Why are some people clear about what they want and others lacking in clarity? You can ask all the questions you can possibly think of and still not get a clear answer. Managing expectations about budgets and time lines and asking lots of questions regarding lifestyle and personal preferences-- these are key in setting the tone for a mutually successful design project.  

Homes are personal places and designer and client work closely together over the course of the project. She is counting on me to make her home life okay again and I hope I am able to meet her needs.

Shiree’s Style File

For the project above, instead of ordering a custom sofa from North Carolina at around $5,000 with fabric to specification, we will go with a retail design catalog sofa in the $2,500 to $3,000 range in a program fabric. Program fabric refers to the fabrics the retailer keeps in stock.

For window treatments, we will keep the existing white wooden blinds and do simple curtains and valance designs with fabrics in the $50 per yard range.

For the kitchen and bath updates, we will paint walls and cabinets and replace the light fixtures and cabinet pulls. Granite or solid surface counter tops and new appliances will have to wait till the budget allows.

Utilizing most or all existing furniture is a must in budget conscious projects. You usually get more visual impact with new paint and fabrics.

Know where to economize and where to splurge by looking honestly at your needs versus wants. Maybe you don’t like your cocktail table. But if what you really need is new lighting, keep the table and buy the lamps.


Understanding Style: an Elusive Topic Broken Down into Understandable Parts



True style is something that’s classic and timeless. It's observing that function comes first but it’s also having the confidence to break a few rules. It’s making a grand gesture occasionally. It’s playing with scale, line, and balance. It’s trusting your instincts. And it’s knowing how to combine styles, patterns, textures and color in appealing ways.

above, the late JOE NYE

The term “style” is defined by as “elements combined and expressed in a particular manner”.  Having style, more than anything, is about putting complimentary elements together in a way that tells your own story.

To understand how style works in the home you first need to understand what works for you, your architecture, and your geography.  As a good haircut flatters a certain shape of face, the right furnishings will work with and flatter your home’s overall design. Remember the sixties television show “Green Acres” with Eddie Albert and Zsa Zsa Gabor? They had a farmhouse out in the middle of nowhere (Hooterville) filled with “Lisa’s” elaborate furnishings from her Park Avenue penthouse. It was a decorating faux pas at its finest, although it seemed to work for Lisa.

Style as it’s used in architectural terms is classified by a number of things including historic period, materials, size, roof pitch, as well as other details like windows and hardware. Many of the newly constructed homes today are a mix of architectural styles making it almost impossible to clearly identify them.


Common architectural styles to California are arts and crafts bungalows, sprawling ranch style homes, ornate Victorian’s, romantic Spanish revivals, seaside cottages, rustic log cabins, and mid-century modern structures like those you see in the Hollywood Hills and Palm Springs.
In the furniture industry, style is typically split into two categories: traditional and contemporary. Somewhere along the way we added an additional category called transitional which loosely means a mix of both. There are many sub-categories and various influences within the three basic styles such as Danish Modern, French Moderne, Mid-Century Modern, Swedish style, the various Louis’, and more. There also offshoots of these styles and I’ll explain them as well as the power that color has on the overall feel of your interior spaces.
When I think of “romantic” styled interiors I think of Benison floral linens, rich mahogany tables, document prints, soft textures, blousy, overflowing flower arrangements, beautiful European and American antiques, polished silver services, plenty of cushy, upholstered seating, and muted colors. Sometimes tailored and refined, sometimes busy, this style leans to the feminine side with dark wood tables and case goods adding masculinity for balance. It is traditional.
Designers Suzanne Rheinstein (Los Angeles) and Charlotte Moss (New York) create some lovely examples of this style. Their rooms are very "full" with lots of furniture, antiques, great artworks and accessories. This type of home décor is meant to evolve with its inhabitants through items obtained via travel, gifts received and special purchases made over the years.  They're meant to grow and change and they take well to additions.
There are spare home décor styles too. Swedish and Belgian for example, lean toward neutral color schemes, simple antiques, white washed woods, pale paints and natural fibers. You’ll see softly worn linens, cottons and wools and the occasional neutral colored stripe. You won’t see floral prints, at least not on the furniture. The furniture has clean lines and simple hardware. Artworks most often paired with this style are oil portraits and still life paintings. One of the more iconic pieces of this genre is the Swedish grandfather clock.
These are traditional styles also.
above via DIGS DIGS
Homes with an eclectic mix of styles are more common than ever. Bohemian schemes with ethnic elements like Moorish mirrors, Indian rugs, Suzani quilt motifs, and tables and dressers inlaid with bone have gained popularity. These types of rooms generally have strong multi-color schemes with oxblood red, dark violet, cobalt blue or mustard yellow. This is an individualized style and is mostly traditional.
“Retro” style furnishings obviously go well with mid-century, modern homes. This is a fascinating, well documented design era from the sixties. Designers such as Charles and Ray Eames, Aero Saarinen, Mies Van Der Rohe and Le Corbusier created classic furnishings using materials like polished metals, leather, plastic, and molded plywood. Today these items are being reproduced by licensed manufacturers. The originals sell at premium prices. I love seeing them paired with modern architecture and artworks but my favorite way to use retro elements is in traditional settings.
These are contemporary styles.
Architects and developers John Lautner, Richard Neutra and Joseph Eichler created mid-century modern, post and beam structures. This type of engineering eliminated the need for heavy support walls. They are easily recognized by their expansive glass walls, the idea being to bring in light and the out of doors. 
Working on homes here in northern California, I see a wide use of wood and stone. I see many quality art works thanks to our numerous west coast artists. I see some really lovely antiques. I notice the things most often missing are quality, up to date window coverings and quality upholstered seating. It surprises me to see how many large, custom homes feature store bought window treatments and mass produced sofas.
If you’re interested in keeping up with current home trends, I’ve identified some outdated color combinations below and will illustrate how you can take an outdated color, put it with an updated color, and create a fresh, new color scheme. 
Outdated Color Combinations and Correlating Eras
Avocado green and Harvest Gold…early 1970’s
Peach and powder blue…1980’s
Powder blue and dusty rose…1980’s
Teal and peach…1980’s
Brown, gold and terra cotta…1990’s
Maroon and navy blue... Just "no".
Dark Kelly green and maroon...from the “dust it off and take it to the thrift store” era.
From reading the list above, you can tell that an actual “color” or “hue” doesn’t really go out of style. Blue is still blue and red is still red, right? It’s more about the variations of that color like how much It’s muted; whether it has blue or yellow undertones; whether it’s a tint or a shade (darker or lighter); and how the color combinations are put together.
One of my college instructors told us if you get the color schemes right, you’re half way to a successful project. I think that's true. I also know that by taking an outdated color and combining it with the right current color, you can fool the eye into thinking you’ve updated your room/s.
about via MIX AND CHIC
Instead of Maroon and navy blue, try maroon and olive green. In place of dark Kelly green and maroon, use kelly green with black and touches of bright red. Rather than putting teal and peach together, combine teal and yellow. Brown, gold and terra cotta is on its way out but brown, gold and deep russet is a beautiful, autumn color scheme.
Happy decorating and have fun with it!
above and below via VOGUE, the late L'WREN SCOTT


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